I met today’s guest, Tiffany O'Connell, in a marketing group a few years ago, and since then her small firm in Massachusetts has grown and thrived. We discuss Tiff’s transition from insurance defense to estate planning and elder law (one area of law she never expected to be in),, how she leverages guest bloggers to create more valuable online content, and other strategies she’s used to grow the firm in just a few short years.
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