The email inbox can be the bane of an attorney’s existence, easily stealing half of your day if you let it. But email marketing is an affordable and highly effective form of marketing for solo and small firms, so the inbox also shouldn’t be ignored. However, you can save a lot of time and hassle with a good strategy and a bit of automation.
Joining us today to help us conquer our inbox is Tom Tate, a marketing specialist with AWeber, creators of a suite of popular email marketing products. I use AWeber for both my law practice and my podcast, and although it’s already helped me save a lot of time, I’m still just scratching the service of what the product offers. The sheer number of options in email service providers such as these can look a little daunting on the surface, but after this episode, I think you’ll see that it’s approachable for almost anyone.
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